For the past two decades, enterprise GTM strategies have been built around adding friction and complexity, requiring leads to navigate your sales process regardless of their intent. Leads must navigate a complex website, submit a marketing form, wait for an unexpected SDR call hours or days later, and only then gain access to an experienced account executive. It’s no wonder that top of funnel pipelines leak by up to 70%.
Spara’s mission is to empower every organization with GTM AI. We believe that every business will have 1000x more bespoke lead interactions than they have today, all powered by AI.
The future of GTM is the Ideal Buying Experience.
The future is different: buyers expect instant, intelligent responses, handholding, and product demos when and how they want them. Businesses that can’t keep up risk falling by the wayside.
Spara was started by experienced multi-time founders with deep GTM and AI experience. Our team is passionate about building AI to drive real business outcomes for our customers. We believe in a hybrid human & AI GTM motion that helps companies efficiently grow revenue while simultaneously improving the experience for buyers.
That’s what we’re building at Spara.